Natural vs. Clean Beauty: What “Clean/Natural” Really Means

Introduction

“Clean” and “natural” skincare claims are ubiquitous yet poorly defined. This post deciphers ingredient standards, certification logos, and the science behind common buzzwords—empowering you to select products that are both gentle and efficacious.

Defining “Clean” vs. “Natural”

  • Clean: free of controversial synthetics.
  • Natural: derived from plants/minerals, may still contain irritants.

Certification Logos to Know

COSMOS, Ecocert, USDA Organic.

Ingredients to Look For

Gentle surfactants, botanical extracts, safe preservatives.

Ingredients to Avoid

Parabens, sulfates, synthetic fragrances.

Conclusion & CTA

Navigate the clean beauty space with confidence—choose products formulated for safety and performance. Explore our Clean/Natural Collection at The Dermatology Store.